Are you a “low key” creative? Have you been thinking about honing your craft into an Etsy empire? Well, then you’re in the right spot. The average Etsy Shop brings in about $40,000 per year. You aren’t limited to one marketplace though. Don’t get us wrong — we LOVE Etsy. You actually have plenty of options when it comes to marketing your gig economy crafts. There is Handmade at Amazon, Artfire, eBay, Zibbet and Bonanza.
There are a million ways to turn what you thought was a hobby into a lucrative side hustle. It doesn’t matter if it’s scarves, shelving units, leather goods, wire-wrapped pendants or felt hair clips. It’s marketable, we promise. You can also make or sell the raw materials that other crafters need to create their own projects.
In order to be especially effective, you need to think about your client. How old are they? What are they looking for? What kind of blogs do they read? What are their hobbies and more importantly… why do they care about your product? Once you’ve answered these questions it will become much easier to create a product that people want to buy, wear or use. The more you are able to connect with your client, the better off you will be.
Utilize “Shop Announcements” and mailers. Stay in communication with your clients. Promote with SEO (search engine optimization) and Social Media. It’s imperative that you stay connected with your client. Create and Instagram for your product and watch your following grow.
Next, let’s play the name game! Branding is so important! The name of your shop should be easy to remember. It needs to be clever. Also, the shorter and easier it is to spell… the better. It needs to say something about your product. You’ll want something that can be trademarked.
If you find you need help getting started we are always happy to help out. Our Team at TheBossifieds can video conference in at anytime. We are here to help you reach your goals. So what are you waiting for? There’s nothing we enjoy more than watching someone turn handmade crafts into a paycheck. Let’s have a crafternoon and get you started.
